PAPER
MOON PUZZES

DISCIPLINE:
BRANDING, DESIGN

ROLE:
SOLE DESIGNER, ART/CREATIVE DIRECTOR

STUDIO:
INDEPENDENT

Paper Moon Puzzles is a limited edition puzzle company with a goal to amplify the artwork of people of color in the world of puzzles. In order to achieve this goal, they needed branding that embodied their mission to showcase diverse artists in a unique medium.

LOGO EXPLORATION

i. flipping the pieces over

THE LOGO

ii. setting the edges

The Paper Moon Puzzle logo is reminiscent of a puzzle close to completion. The border around the text represents a frame, implying that these puzzles are elegant, high-quality, and showcase artwork worthy of being hung up on a wall.

COLOR PALETTE & PATTERN

iii. sorting the colors 

iv. can't get enough puzzles?

The puzzle pattern brings Paper Moon Puzzles to life. It is great for adding texture or flare to an otherwise simple design. It works great for decorating packaging, business cards, social posts, etc.

TYPOGRAPHY

v. looking at the shapes

Ivy Mode Regular is an elegant, stylized typeface perfect for headers and secondary headers. The cut-off edges and wavering stems resemble the logo, making it easy to implement into the brand.

Raleway is a simple, easy-to-read typeface with subtle flairs. It works great for body text and can double as a subheader under a main header.

BRAND GUIDLEINES & APPLICATIONS

vi. how it all fits together

Paper Moon Puzzle's mission for showcasing diversity through a high-quality product is established in their branding
and application.