ADOBE
SOCIAL

DISCIPLINE: DESIGN, ART DIRECTION, PRE-PRODUCTION, PRODUCTION, POST-PRODUCTION

ROLE: SENIOR DESIGNER, ART DIRECTOR

AGENCY: DEUTSCH

YEAR: 2024

Making social content for Adobe seemed like a monumental task for a company that is constantly innovating and pushing the definition of creativity. With their launch of AI updates throughout the Creative Cloud and new products like Adobe Express, it was our task to highlight these new features to the world in an equally innovative way.

Going into this account, I knew I had to wear multiple hats. I was not just a designer, but also an art director off and on set. This meant concepting ideas, collaborating with copywriters, making the designs featured in the videos, and full involvement in the video-making process from pre-production to post. This was definitely not a typical account, but our team successfully created over 200 pieces of content in just one year.

TIK TOKS + REELS

i. can you send me that?

Here's just a tiny collection of videos I was involved in across multiple Adobe channels.

Adobe Photoshop

Adobe Lightroom

Adobe Firefly

Adobe Express

Adobe Express

Adobe Express Mobile

Adobe Illustrator

Adobe Express Mobile

Adobe Acrobat

Adobe Express

CREDITS + BTS

ii. AI couldn't generate a team like this

HEAD OF DESIGN: ADHEMAS BATISTA

DESIGN DIRECTORS: KAREN PHAM, ERIN BURRELL, CHELSEA CHRISMAN

ASSOCIATE CREATIVE DIRECTOR: KATIE STONE

ASSOCIATE DESIGN DIRECTORS: TARYN OSHIRO-WACHI, DANIEL GOLD

DESIGNERS: JONATHAN FUNES, DESTINY GREISGRABER, VANISSA WONG, GINA MARCHINI, 

JUNIOR DESIGNERS: CAROL LEE DIALLO, AIMEE TOYAMA

COPYWRITERS: CHLOE PUERTAS, LEO CVITANOVICH

MAKERS: RISHABH TRIVEDI, LUKE GRESBACK, PHILIPP GIRKE, ROHAN FRANCIS

PRODUCERS: HANNAH WONG, MEL CASE, COREY LIGHTNER