Making social content for Adobe seemed like a monumental task for a company that is constantly innovating and pushing the definition of creativity. With their launch of AI updates throughout the Creative Cloud and new products like Adobe Express, it was our task to highlight these new features to the world in an equally innovative way.
Going into this account, I knew I had to wear multiple hats. I was not just a designer, but also an art director off and on set. This meant concepting ideas, collaborating with copywriters, making the designs featured in the videos, and full involvement in the video-making process from pre-production to post. This was definitely not a typical account, but our team successfully created over 200 pieces of content in just one year.
Here's just a tiny collection of videos I was involved in across multiple Adobe channels.
Adobe Photoshop
Adobe Lightroom
Adobe Firefly
Adobe Express
Adobe Express
Adobe Express Mobile
Adobe Illustrator
Adobe Express Mobile
Adobe Acrobat
Adobe Express
ConverseArt Direction / Branding / Design
Hamilton PerkinsDesign / Branding
Dr Pepper 2023 Tuition GiveawayArt Direction / Design
Dr Pepper Strawberries X CreamArt Direction / Design
Petsmart Charities: Rescue WriterArt Direction / Design
Amazon MusicArt Direction / Design / Illustration
Wildest Dreams PressBranding / Design
Paper Moon PuzzlesBranding / Design