PETSMART CHARITIES:
RESCUE WRITER

DISCIPLINE: DESIGN, BRANDING, UI/UX

ROLE: DESIGNER

AGENCY: DEUTSCH

DESIGN TEAM: TALIN BAHARIAN, ADHEMAS BATISTA

AD/CW: KEVIN DESCARDES, MATT GARCIA

AWARDS: CLIO (BRONZE), ADC (BRONZE)

YEAR: 2023

When people consider adopting a pet, they often visit a shelter's website, but many shelters are understaffed and lack the resources to write detailed pet bios. As a result, animals can get overlooked. To solve this, our team at Deutsch created Rescue Writer, an AI-powered tool that quickly generates fun, engaging pet bios, giving more animals a better chance at finding a home.

For this project, I was responsible for designing the logo and website for Rescue Writer. My main focus was creating a clean, visually appealing design that was also easy to use. Since the primary users were busy shelter employees who would be using the tool daily, I wanted to make sure everything was simple, intuitive, and quick to navigate.

Try it out yourself at RescueWriter.ai

THE VISUAL IDENTITY

i. aww what should we name him?

Since we were creating this tool for Petsmart Charities, most of the branding was already established for me. All I had to do was create an icon for the logo that effectively represented both "pets" and "technology."

Logo Animation

Loading Animation

THE WEBSITE

ii. sit, boy! down! speak!

The biggest lift during this project was designing the form that users would fill out to generate their pet profiles. Our goal was to create something that was simple to follow, customizable, and efficient.

THE OUTCOME

iii. who's a good boy?

The outcome of this project has been far more rewarding than I could have imagined. Since launching, we've helped thousands of pets find new opportunities for adoption and a chance at a finding a home.