SPRING SENDOFF

DISCIPLINE:
BRANDING, DESIGN, APPAREL DESIGN, MARKETING

ROLE:
SOLE DESIGNER, ART DIRECTOR

CLIENT:
UNIVERSITY OF CALIFORNIA, SAN DIEGO

STUDIO:
UNIVERSITY CENTERS MARKETING & PROGRAMS

Spring Sendoff is one of UC San Diego's biggest end-of-the-year concerts. With previous performances by E-40, Rico Nasty, and many more talented artists, Spring Sendoff 2020 was sure to be a success. That is until COVID-19 changed our plans. This is everything that I created for the event, but unfortunately did not get to use.

IDENTITY & POSTER DESIGNS

i. a mix of modern and retro

Kiana Ledé and Zacari are both known for their groovy and poppy beats, so we decided the identity of SSO 2020 should be 70s with a modern twist. Mixing retro inspired design with modern-day photography, I created these glam-shot posters to promote the event and a logo that took us back in time. 

orange-star
KIANALEDE_POSTER
ZACARI_POSTER

SOCIAL MEDIA

ii. Instagram and Facebook posts
to get fans pumped and create awareness

SOCIAL MEDIA

ii. Instagram and Facebook posts to get fans pumped and create awareness
gray-star
CountdownMockup
gray-star
Carousel_Mockup
orange-star
Hoodie

CONCERT MERCH

iii. retro classics with a nod to streetwear fashion

CONCERT MERCH

iii. retro classics with a nod to streetwear fashion

CONCERT MERCH

iii. retro classics with a nod to streetwear fashion

CONCERT MERCH

iii. retro classics with a nod to streetwear fashion
Fanny2

ConverseArt Direction / Branding / Design

Dr Pepper Strawberries X CreamArt Direction / Design

Amazon MusicArt Direction / Design / Illustration

Wildest Dreams PressArt Direction / Branding / Design

Valero Road TipsArt Direction / Illustration

Paper Moon PuzzlesArt Direction / Branding / Design

Okie DokieApparel / Art Direction / Illustration

Lil Foo CoffeeArt Direction / Branding / Design / Illustration

University CentersArt Direction / Design / Illustration

Rings & ThingsApparel / Art Direction / Illustration

Copyright_Animated