SPRING SENDOFF
DISCIPLINE:
BRANDING, DESIGN, APPAREL DESIGN, MARKETING
ROLE:
SOLE DESIGNER, ART DIRECTOR
CLIENT:
UNIVERSITY OF CALIFORNIA, SAN DIEGO
STUDIO:
UNIVERSITY CENTERS MARKETING & PROGRAMS
Spring Sendoff is one of UC San Diego's biggest end-of-the-year concerts. With previous performances by E-40, Rico Nasty, and many more talented artists, Spring Sendoff 2020 was sure to be a success. That is until COVID-19 changed our plans. This is everything that I created for the event, but unfortunately did not get to use.
IDENTITY & POSTER DESIGNS
i. a mix of modern and retro
Kiana Ledé and Zacari are both known for their groovy and poppy beats, so we decided the identity of SSO 2020 should be 70s with a modern twist. Mixing retro inspired design with modern-day photography, I created these glam-shot posters to promote the event and a logo that took us back in time.
SOCIAL MEDIA
ii. Instagram and Facebook posts
to get fans pumped and create awareness
SOCIAL MEDIA
ii. Instagram and Facebook posts to get fans pumped and create awareness
CONCERT MERCH
iii. retro classics with a nod to streetwear fashion
CONCERT MERCH
iii. retro classics with a nod to streetwear fashion
CONCERT MERCH
iii. retro classics with a nod to streetwear fashion
CONCERT MERCH
iii. retro classics with a nod to streetwear fashion
ConverseArt Direction / Branding / Design
Dr Pepper Strawberries X CreamArt Direction / Design
Amazon MusicArt Direction / Design / Illustration
Wildest Dreams PressArt Direction / Branding / Design
Valero Road TipsArt Direction / Illustration
Paper Moon PuzzlesArt Direction / Branding / Design
Okie DokieApparel / Art Direction / Illustration
Lil Foo CoffeeArt Direction / Branding / Design / Illustration
University CentersArt Direction / Design / Illustration
Rings & ThingsApparel / Art Direction / Illustration
