LIL FOO
COFFEE

DISCIPLINE:
BRANDING, DESIGN, ILLUSTRATION

ROLE:
SOLE DESIGNER, ART/CREATIVE DIRECTOR, ILLUSTRATOR

STUDIO:
INDEPENDENT

Lil Foo Coffee is a Latinx-owned coffee shop based in LA. My client was raised in South Central and deeply influenced by rapper MF DOOM. He reached out to me to make a logo and mascot for his business that reflected his personality and that of the villain himself.

Read more about Lil Foo Coffee here

LOGO EXPLORATION

i. now, can I get my pen back?

THE LOGO + BRANDING ASSETS

ii. ALL CAPS when you spell the name

The typography in the Lil Foo Coffee logo is directly influenced by MF DOOM's graffiti-style type. Each letter was crafted by me, making a logo that feels reminiscent of the rapper, but strong enough to have its own identity.

COLOR PALETTE

iii. don’t need no green, though I got some to spend 

BRAND APPLICATIONS

vi. giving y'all nothing but the lick